MARKETING | MAKING THINGS BETTER BY MAKING BETTER THINGS

THE OPPORTUNITY:

We're looking for a big-picture thinker who is strategic, creative, and hands-on to lead a high-performing team in developing and executing bold, brand-forward marketing strategies that drive growth across all business channels. This role is equal parts vision and execution.

At Lakeshirts, we believe in creating apparel that connects people to the places and moments they love. As Director of Marketing, you'll guide the future of our house brands and customer-facing storytelling, ensuring that everything we put into the world reflects who we are: creative, committed, and a little bit uncorporate.

We value servant leadership, sleeves-up execution, and a sense of humor. Our ideal candidate can flex from ideation to boardroom presentation to campaign rollout-without ever needing to swap jeans for slacks. Life's better in a T-shirt, after all.

ESSENTIAL JOB FUNCTIONS | Lead the Team + Execute Strategies + Brand Growth

• Set and own the marketing vision, brand positioning, and go-to-market strategy across divisions and channels
• Champion the Lakeshirts, Blue 84, Zephyr, Aksels, EMI-TGT, Altered Latitudes, Lakegirl & Yesterdays brands-shaping how the world sees, feels, and connects with us
• Lead, mentor, and develop a growing team of marketers, creatives, and digital pros
• Oversee and integrate all marketing functions, including but not limited to:
  • Brand strategy & campaign development
  • Digital marketing, CMS, SEO, chat bot optimization and email strategy
  • Social media, influencer outreach, and online community
  • Content creation and storytelling (visual, written, and video)
  • Print collateral and catalog development
  • Website strategy, UX and visual design
  • Internal and external communications, including PR
• Build annual marketing plans that align with company growth goals, product launches, and key market opportunities
• Lead projects for signage and display marketing, ensuring impactful trade show presentations, effective customer displays, and cohesive concept shop experiences.
• Collaborate cross-functionally with Sales, Line Development, Customer Experience, and Executive Leadership to ensure brand and customer alignment
• Drive use of marketing technology, analytics, and reporting tools to measure performance, ROI, and brand health
• Stay ahead of emerging trends and help keep us both current and distinctly different
• Manage marketing budget and agency/vendor relationships
• Lead department in being curious explorers of all AI developments and a fierce champion of implementation

QUALIFICATIONS | Big Picture Thinker + Creative to the Max + Ideate, then Execute

• Bachelor's degree in Marketing, Communications, Business, or related field
• Strong understanding and proven success with branding principles, market analysis, and digital marketing, backed by 8+ years of progressive marketing experience, including at least 3 years in a leadership role
• Industry experience in apparel, lifestyle, or consumer brands preferred
• Demonstrated experience in leading integrated marketing strategy from idea through execution
• Proven success managing brand identity and positioning in a growth-oriented business
• High level of digital fluency: web, email, SEO/SEM, social, and content marketing
• Familiarity with key marketing technologies is a plus-experience with platforms such as ZoomInfo, Salesforce, and Adobe Creative Suite (especially InDesign and Photoshop) is highly valued
• Deep understanding of how brand, voice, and visuals work together across platforms
• Strong sense of current fashion trends and style, with an eye for visual aesthetics and brand alignment.
• Exceptional storytelling ability-whether through a product catalog, a digital campaign, or a keynote deck
• Creative instinct paired with analytical mindset-comfortable making decisions based on data and gut
• Excellent communication skills, with the ability to tailor messaging to diverse audiences
• Strong leadership and team development skills, with a collaborative and empowering style

WHY LAKESHIRTS IS THE PLACE YOU WANT TO BE. At Lakeshirts, we believe in making work as awesome as the apparel we create. We're not just a t-shirt company- we're also a hat, sticker, and sock company (and so much more!). We're a place where creativity meets culture, where ideas and innovation are encouraged, and where the atmosphere is truly one-of-a-kind. As one of the largest screenprinting manufacturers in the U.S., we decorate a variety of garments and accessories for the resort, licensed collegiate, and K-12 markets, supported by over 1,000 ah-mazing team members from sea to shining sea.

OUR CULTURE TRULY SETS US APART. Life at Lakeshirts is all about embracing our core values, having fun, and working with great people who make every day an opportunity to thrive. We're looking for those who want to roll up their sleeves and make an impact while enjoying a culture that values creativity, teamwork, continuous improvement, and empowering each team member to define and elevate their success. We also foster a strong sense of community and are dedicated to wowing our customers on the daily.

Life's Better in a T-shirt - and so is Work. Here's what you can expect when you join the Lakeshirts team:

• Competitive Pay - $110,000-140,000/year depending on experience and qualifications. Our approach is rooted in Meritocracy- your growth, ideas, and contributions shape your success here.
• Full Benefits Package - Health, dental, vision, life, disability, accident, and critical illness coverage. Benefits begin the first of the month after 60 days for full-time employees.
• Paid Time Off - Up to 22 paid days off in your first year. Because we believe in life outside of work too.
• Profit Sharing - If we're profitable, you're profitable.
• 401(k) with Match - Retirement planning with free money? Yes, please.
• Relaxed Dress Code - Come as you are. T-shirts, jeans, flip-flops- you do you.
• A Culture That's Actually Lived - Our core values-like WOW Our Customers, Continuous Improvement, Team, Meritocracy & Community aren't just words on the wall. They're how we roll, every single day.

Cognitive or Mental Requirements of the Job:

Employee must be able to see and hear, read and write. Requires good judgment, people-oriented, flexible, organized, diplomatic, reliable, enthusiastic, courteous, helpful, patient.

NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of