SHAPE THE FUTURE OF YESTERDAY'S | IGNITE GROWTH. SPARK IDEAS. INSPIRE SUCCESS. DRIVE SALES. WOW OUR CUSTOMERS.

THE OPPORTUNITY:

Over 35 years ago, the Yesterday's brand was born as a bold love letter to the California beach lifestyle. Since then, it has evolved into much more, becoming a symbol of the places, stories, and memories that define us. Whether it's a favorite destination, cherished tradition, or unforgettable adventure, Yesterday's apparel and accessories capture those experiences. While our roots are in California's laid-back vibe, we're proud to be a branch of Lakeshirts, a company that shares our passion for creating timeless, high-quality apparel. Together, we've expanded Yesterday's into a brand that connects people to the things they love, from coast to coast.

At Lakeshirts, we're not just a $200M+ t-shirt company- we're a place where ideas come to life, t-shirts reign supreme, creativity meets culture, and teamwork drives success. Our atmosphere? Non-corporate, fast-paced, and fun, where decisions happen in real-time, change is embraced, and success is defined by you. As one of the largest screenprinting manufacturers in the U.S., we design and produce garments, hats, and accessories for the resort and specialty retail markets, supported by over 1,000 incredible team members across the country. Yesterday's is proud to be part of this powerhouse, adding our unique voice to the Lakeshirts family while continuing to grow and evolve.

We're not your average company, either in culture or performance. We love our products, our customers, and-most importantly-our team. Team is one of our core values, reflecting our drive to succeed. As a company on the rise, we deliver exceptional results in a collaborative, innovative environment where everyone contributes to our shared success.

We're looking for a National Sales Manager to lead the charge for our Yesterday's division. In this role, you'll guide a growing team of independent and company sales representatives, shaping strategy and driving growth in the resort apparel, hat, and accessories market for Yesterday's. Your efforts will be crucial in the continued success of our sales leadership team.

Success in this role isn't just about sales- it's about servant leadership. We're looking for someone who's humble, driven, and passionate about developing team members while thriving in a fast-paced, collaborative environment. With 5+ years of sales and corporate management experience, a data-driven mindset, and a knack for building relationships, you'll be ready to take Yesterday's to new heights. Bonus points if you're based near our HQ in Minnesota- you've got to experience our one-of-a-kind culture to truly get it.

This isn't your average job. It's a rare opportunity to bring Yesterday's' story to life and create a big splash in the industry. Much like Bigfoot, this position is a rare find! It's not your typical 9 to 5, but an exciting chance to elevate our Yesterday's sales and make a significant impact. If you're ready for a wild ride on the Lakeshirts t-shirt train, step on up & see if this leadership opportunity is the perfect fit for you.

Schedule: Monday-Friday, TBD

A Typical Day (job functions) | Lead + Motivate + Create + Foster + Build + Drive Growth=Results

• Lead, motivate, and coach sales reps to think creatively, solve problems, and exceed sales goals
• Establish and monitor sales territories, goals and performance of sales reps
• Develop and maintain systems to continually recruit, onboard and retain top sales talent
• Collaborate on brand strategies, sales goals, line planning, operational needs and marketing initiatives
• Build and foster relationships with reps, key buyers and store owners to deliver an exceptional customer experience (contributing to our value of WOW Our Customers)
• Regularly deliver visible metrics on goals and sales progress to the leadership team
• Oversee and grow new and existing sales funnels through effective partnerships with reps
• Maintain a thorough understanding of the competitive landscape and industry trends of the resort & souvenir apparel business
• Represent the brand at trade shows, social events, and industry dinners to establish new connections
• Plan and execute annual sales meetings to align and inspire the team

Skills (qualifications) | Lead + Think Outside the Box + Driven

• Bachelor's Degree in Business, Sales, Marketing, or a related field is preferred
• 5+ years of proven sales experience building and managing customer relationships, ideally in resort or apparel markets
• 5+ years of successful sales management experience, with a track record of leading high-performing teams
• Proficiency with sales technology, such as CRM systems (Salesforce preferred), Excel, and PowerPoint
• Strong data analysis skills to track performance, analyze market trends, and translate insights into actionable sales strategies
• Passion for the resort apparel industry, including selling, customizing, and staying ahead of trends
• Demonstrated ability to anticipate and meet the needs of key accounts proactively to ensure successful positioning
• Enthusiastic, approachable, and optimistic personality with a great sense of humor; all pretty crucial elements for a successful sales leader
• Excellent verbal and written communication skills
• Welcoming of change, NIMBLE, and open-minded, and adept at navigating change to support our core value of Continuous Improvement
• Embrace our culture, contribute to it, and be a part of it; big egos, game players, "me firsts", entitled, and other such traits need not apply- we kind of mean it
• Must love dogs (we kinda like them at our MN headquarters, and we hope you do, too)
• Must love tees (and hats...and stickers...and novelty socks)
• Willingness to travel 40-50% of the time, based on business needs and seasonality

WHY LAKESHIRTS IS THE PLACE YOU WANT TO BE. At Lakeshirts, we believe in making work as awesome as the apparel we create. We're not just a t-shirt company- we're also a hat, sticker, and sock company (and so much more!). We're a place where creativity meets culture, where ideas and innovation are encouraged, and where the atmosphere is truly one-of-a-kind. As one of the largest screenprinting manufacturers in the U.S., we decorate a variety of garments and accessories for the resort, licensed collegiate, and K-12 markets, supported by over 1,000 ah-mazing team members from sea to shining sea.

OUR CULTURE TRULY SETS US APART. Life at Lakeshirts is all about embracing our core values, having fun, and working with great people who make every day an opportunity to thrive. We're looking for those who want to roll up their sleeves and make an impact while enjoying a culture that values creativity, teamwork, continuous improvement, and empowering each team member to define and elevate their success. We also foster a strong sense of community and are dedicated to wowing our customers on the daily.

LIFE'S BETTER IN A T-SHIRT & SO IS WORK! Here's what you can expect when you join the Lakeshirts team:

• Compensation| Work Hard. Get Rewarded: Guided by our value of meritocracy, we offer a compensation package that reflects your unique skills, talents, and contributions. You are not just a number-your success, ideas, and efforts directly shape your growth and earning potential, empowering you to take your career to the next level. And there is an option to be paid daily!
• Insurance Benefits | We've Got You Covered: From health and life insurance to voluntary benefits like dental, vision, short-term/long-term disability, and critical illness & accident coverage, we've got you covered; benefits kick in the first of the month following 60 days of full-time employment
• Paid Time Off |Life Outside of Work: Enjoy up to 22 paid days off during the first year because we know life happens outside of work & we want you to be able to enjoy
• Profit Sharing | If We're Profitable. You're Profitable: When we win, you win
• Retirement Planning | Free Money? Yes, Please!: Our 401(k) program helps you plan for the future
• Onsite Perks |Get in my Belly: At our HQ in Detroit Lakes, enjoy hot breakfast, lunch, and snacks from our subsidized cafeteria
• Dogs @ Work| Yes. It's A Thing. And It's Pawsome: Bring your furry friend to work, because we believe dogs just make everything better
• Relaxed Dress Code | Wear What Makes You Feel Your Best: Whether it's jeans, tees, and flip flops- we believe comfort fuels creativity, and we offer an employee merchandise discount to keep you & your family well-stocked
• Flexible Work Schedules |Full Time, Part Time & Everything In Between: Because we understand the importance of work-life balance
• Unique Culture | That Is Priceless: We make work fun; we believe in teamwork, giving back to our communities and doing what we love with great people, and always rocking a t-shirt, a hat, and some cool socks

Cognitive or Mental Requirements of the Job:

Employee must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, reasoning.

Physical Demands:

OCCASIONALLY: Lift, Stand, Carry, Lift under 10 lbs, Carry under 10 lbs, Reach above shoulder height, Push, Pull, Climb, Balance, Bend, Twist, Crawl, Reach, Lift 10-24 lbs, Lift 25-50 lbs, Lift over 50 lbs, Carry 10-24 lbs, Carry 25-50 lbs, Carry over 50 lbs

FREQUENTLY: Walk, Reach at shoulder height

CONTINUOUSLY: Sit, Reach below shoulder height

NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment.